Some regions celebrate the holiday on a different date, but the mission remains the same: to honor and recognize the important friendships in your life, both new and old.History The idea of a holiday to celebrate friendships came about twice in history. If you are seeing this, your browser is not loading the page correctly.Please try pressing Control-F5 to force reload the page.While the idea took off at first, it was soon seen as a commercial gimmick on the part of Hallmark to sell cards.
With so much to do, though, finding the right man or woman can be a bit of a challenge.
Criticisms were especially sharp during the depression, when few people had extra money to spend on leisurely items.
Following early friendship day failures, some communities celebrated the holiday unofficially.
Friendship bands are very popular in India, Nepal, Bangladesh, and parts of South America.
The commercialization of the Friendship Day celebrations has led to some dismissing it as a "marketing gimmick".