Hypnotica is the guru at the helm of Men’s Confidence Project and it is stated that this favourite motto is ““Redesign The Way You Think”. Will Men’s Confidence project ‘redesign’ the way a guy thinks about himself, dating, getting laid, etc.? The fact that the creator looks like a nightclub bouncer does give his name an even more ironic twist.
Before this morning, all I knew about Bumble was that it's a dating app, one where women get exclusive right to make the first move on a match, and that I know many people who use it, though I'd never even seen it on a screen.
For one, starting an app -- a platform, really -- seems a daunting task today, especially in a crowded marketplace of free and paid dating sites.
The dating industry, in particular, is a tricky one.
So, how do you scale without spending all your money on unfocused marketing, and how do you justify that investment if most people leave as soon as they've found a steady partner?
The other problem with dating apps is the unpleasant social structure.