But in the case of first-time Super Bowl advertiser 84 Lumber, it was a political message that was rejected for being “too controversial.” The 90-second spot, created by the Pittsburgh-based agency Brunner, included images of immigrants unable to cross the border due to a wall, according to a story in Campaign, a trade publication that covers the communications industry. "So we went back and revised the spot to make it acceptable to them." According to Brunner, Fox approved the new version, which aired just before halftime at an estimated cost of million.The new ad shows a Mexican woman and her daughter making a trip by foot across Mexico.Fox approved a new version, which is set to air just before halftime Nearly every year, some brands goes too far with their Super Bowl commercial, crafting a 30-second spot that's deemed too sexy, provocative or offensive to air.In some cases, companies do this intentionally to garner more attention than a spot would’ve otherwise received.
“In fact, I’m flabbergasted by that in today’s day and age.After watching the one-minute advertisement carefully, however, I understood feminism, or equal pay, is the last thing Audi wants you to take away from it.The message is far subtler, and more powerful, than the dull recitation of the pseudo-progressive catechism droning on in the background.This spot is visual — and as you’ll see below, you can’t understand it until you watch it and see what it’s really telling you.Let me tell you up front: chances are you won’t like what Audi has to say. Not the real Soapbox Derby, mind you; that’s a highly competitive event held on a nationwide basis involving both young boys and young girls almost equally.